Welcome everyone! The topic of today is the ad Beauty Blogger from Allstate Mayhem. The commercial uses humor and chaos to show how small, absent-minded moments can lead to big problems. In the ad, Mayhem plays a beauty influencer role who places her hot straightener on a towel, causing a fire in her home. The ad takes a familiar scene from a hair tutorial and twists it into a funny warning about everyday risks. By mixing comedy with disaster, the commercial grabs attention while reminding viewers that accidents can happen to anyone, especially in a world obsessed with multitasking and online content.
Beyond promoting insurance, the ad’s deeper purpose is to make viewers think about responsibility and awareness in daily life. The humor works because it’s relatable. Most of us have acted carelessly and gotten into something deeper than we expected to. As the fire starts, he mentions that having the wrong insurance would leave a mark. This encourages viewers to think about buying insurance before something goes wrong and they end up in a pile of debt. The ad targets younger adults familiar with social media and influencer culture, showing that even trendy, confident people can face unexpected damage if they’re not protected.
Overall, the commercial sticks out because it connects today’s online lifestyle with a simple message: you never know when something can go wrong. It makes insurance feel more real and modern instead of something dull or serious. By mixing internet humor, a little irony, and total chaos, Allstate shows that mayhem can happen to anyone; having insurance is just common sense.
Hi Daisy! I like what you said here. It tries to create a humorous tone to something that could lead up to being very dangerous. Making us think twice before setting our straightener down. While also letting us connect to it in a funny way. A lot of humans tend to find funny things more enjoyable to watch compared to in this case dangerous situations. So they do well to switch it over to comedy.
ReplyDeleteI love this! You're absolutely right, the advertisement uses humor and stress to get the audiences attention and persuades them to choose the insurance, Allstate, by showing us how something like a straightener can lead to a house burning down if used irresponsibly.
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